online marketing trend in 2016

Online Marketing Trends Are Worthy Watching in 2016

As usually, onto the beginning of the year, there is always a lot of interest things in predictions for the year ahead and the latest marketing trends. Some are common questions such as “What’s Hot?” and “What’s Next?“, they are hot subjects in the conferences, discussion or events of talented economists, experts. They always update newest information, popular trends matching with the developing market. Indeed, in the competitive market everything keeps moving. If you stand on footer for a long time, you will miss out gold opportunities and being left behind compared with other competitors. 2016 looks to be a great year for online marketing. What do you think will be the hottest trend in 2016? In this post Opal WordPress will share you an useful blog “Online Marketing Trends Are Worthy Watching in 2016“. Hoping you will spend a little time reading, doing research and choosing the best suitable trend to apply for your business.  Now let’s discover each trend!

#1. Content Marketing Domination

Indeed, this is always a hot trend every year and good choice of economists. Content marketing is a growing force in marketing strategy. Content becomes more interactive. Nearly 80% of decision makers in businesses prefer to get full of information about a company, their product, reputation or label from a series of articles rather than from advertising. Therefor, it is necessary for us to update full essential information on website so customers feel confident to buy goods. Don’t ignore simple steps, if not we will lose many gold opportunities in business. Sponsored Spotify playlists, Pinterest boards, Tweet and LinkedIn pages are other good sources for content marketing.

#2. Mobile Optimization

Many people predict in 2015 Mobile will overtake traditional desktops. 2015 was a turning point for online marketing, mobile traffic overtook desktop traffic and soon began the phasing out of websites that were not adapted or optimized for mobile via the “Mobilegeddon” algorithm update. At this rate, desktop traffic won’t die down, but there is a clear effort geared towards mobile marketing dominating the online industry now. Mobile optimization includes responsive websites and landing pages, mobile advertising, and mobile-specific content. The number of smartphone users worldwide is predicted to surpass 2 billion in 2016.

#3. Internet Marketing

With the emergence of search engines in the mid-1990’s, the internet ballooned into a massive e-commerce and information machine. Website owners were creating valuable content and providing tremendous benefits to their visitors, and these website owners wanted to be compensated for their hard work. Early forms of online advertising like CPM or fixed placement started seeing competition from emerging, more accountable forms of online advertising, like affiliate marketing. It is a small brand of Internet Marketing – one of the most popular making money online in the world. Publishers usually use one or many websites to promotes an advertiser’s product or service in exchange for earning a commission.

#4. Social Media Development

In 2016 Social media, social engagement, social networks, social sites are developing powerfully. As a fact, nobody can deny the importance of social media in lives. Everyday we  access with them to market, advertise our products, services to customers. An introduction video of how to use a product surely will take many emotions rather than a long guide. In addition, Social media — and the data analytics it offers — provides plenty of opportunities to give consumers exactly what they want. Businesses can deliver targeted messages on platforms like Facebook, as well as Pinterest, Instagram, Youtube and Twitter.

In conclusion, here are 3 main trends emerging in 2016 we want to share you. Don’t hesitate to share us your thought. Which trends do you think will define marketing in 2016? What did we miss? We’d love to hear your predictions. If you have any wonders or quick questions, please comment below or contact us via our support channels: Ticket Support System and [email protected], we will answer you right now. Remember to follow our social channels Facebook, TwitterLinkedin, Youtube, Pinterest to get it!

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Published by Lotus

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