Marketing Strategy is the way businesses perform to achieve goal. It is used to market your business, promote products and all best services you can provide for customers. Through marketing activities, customers will be attractive to your company and help you to confirm the difference, outstanding compared with others competitors in the same business field. These marketing strategies can attract a huge number of customers as well as increase sales. In 2016 Do you have plans for Marketing Strategies? Not yet, don’t worry, Opal WordPress will share you an useful blog “What Are Your Fundamental Marketing Strategies in 2016”. Through this article, you will see a basic skeleton of marketing, from that you will give some key strategies for your business in 2016. Please spend a little your gold time reading these below effective strategies.
I. Plan for Marketing Strategy
Marketing Strategy is basically deployed around 4 main factors called 4P (including Product, Place, Price and Promotion), however, it can’t be always stable in the process of developing your strategy. They need to be changed up on customer’s demand, stage and other factors. Now we will analyze each factor more detailed.
1. Product
The first factor all businesses care is Product. What’s Product? How is its quality? This is the thing customers always pay attention, they don’t want to waste money without receiving a qualified product. You must research market, analyze competitor’s product to develop a specific label with the best features and services for your customers. Like so, your enterprise can have belief and a stable position on the competitive market.
- What does the customer want from the product or service?
- What features does it have to meet these need?
- How and Where will the customer use it?
What does it look like? - What size, color should it be?
- What is it to be called?
- How is it branded?
- How is it differentiated versus your competition?
2. Place
For the traditional marketing channels to expand distribution channels in which interested users, but now with the strong growth of Internet network it seems as an open source to all users. But you need to note although advertising your products to where you should take them to the right place, right time and right amount. Thanks to it, you will reduce rick in business and increase reputation for your enterprise.
- Where do buyers look for your product or service?
- If they look in a store, what kind?
- How can you access the right distribution channels?
- Do you need to use a sale force?
- What do you competitors do and how can you learn from that and or differentiate?
3. Price
Price is the cost customers pay to exchange for a product or service of providers. It includes market share, competition, cost of raw materials, product identification and the value perceived by the customers with your products. From that the producers will give a suitable price level for their products or services so that customers can not feel it is too expensive or cheap. Because users are very intelligent, they will search on the Internet and willing to compare among prices for the same product and of course which product is good, cheap and well-qualified they will purchase.
Price is the cost incurred to customers in exchange for the product or service provider. The price that customers are willing to pay for the product / service you. It is determined by a number of factors including market share, competition, cost of raw materials, product identification and the value perceived by the customer with your product. During the promotional campaign or product discounts, the business should have specific pricing strategies to best benefit for you, as well as in the strategic long-term price competition with competitors.
- What is the value of the product or service to the buyer?
- Are there established price points for products or services in this area?
- Is the customer price sensitive?
- What discounts should be offered to trade customers?
- How will your price compare with your competitors?
4. Promotion
This is the important part of the marketing campaign. Having a perfect strategy, a reasonable product price but not good communication, no one knows your brand, customers will not know your products or services. These marketing activities include advertising, catalogs, public relations and retailing. You should have a marketing team to give creative ideas, design beautiful banners for promotion campaigns so that your products go to customers as fast as possible.
- Where and when can you get across your marketing messages to you target market?
- Will do reach your audience by advertising in the press or on TV, or radio or on billboards?
- When is the best time to promote?
- How do your competitors do their promotions? And how does that influence your choice of promotional activity?
II. Marketing for Strategies
1. Taking customers as a key point
Always taking the demand of the customers is the most significant reason for you to conduct all business activities. Before developing a product or service, you need to answer a question “Which benefits do this product bring for customers?”, It is essential to users or not?…This must be done not only within the department specializing in customer contact business, marketing … but also expanded into other departments such as leadership, accounting department ..
2. Identifying the target audience
Campaign strategic marketing will focus directly on the development of the trade with a target group of customers. Many different consumer groups will have different demands on the type of product or service. When you are targeting a specific group of customers, you have the ability of increasing the interest of this customer and the chance of success is very high.
3. Spreading your passion
When you feel that you have a outstanding product or service, the enthusiasm and your passion may be a driving force for promoting products or services to customers more widely. You will advertise it enthusiastically, bring enthusiasm to customer’s heart in order that they can believe and want to purchase your products right now. From that they also start to introduce your products or services to their friends, relatives, colleague..
4. Different and unique
If this is a world only having two colors black and white, go head and use bright orange and assert your individuality before the crowd. Once when you choose this difference this means that you dare to be independent and unique. Your products or services are unique. People always appreciate the uniqueness, individuality because they also want the product or service they are using is unique and individual.
5. Recognizing your business goals
When you recognize the business goal is sale and marketing product or service, please advertise by all ways you know from the traditional ways to modern ways. Of all, building websites is one of the most effective ways helping your products or services to customers fastest. Because simply this is a informative technology market, people use Internet 24/24.
6. Finding solutions towards business results
Focusing efforts on developing the concept of innovation and seek to propose a solution for your own market. If you do that, you will find that your business is being expanded. Customers will look for you to satisfy all their needs. Please ask the business solutions bringing high-quality results.
Above is some Fundamental Marketing Strategies Opal WordPress wants to share you. If you feel helpful, share our blog with your friends, business colleagues…Surely you will not be regretful when reading it. If you have any wonders or quick questions, please comment below or contact us via our support channels: Ticket Support System and [email protected], we will answer you right now. Remember to follow our social channels Facebook, Twitter, Linkedin, Youtube, Pinterest to get it!
Best regard!