Nowadays, the informative technology is more and more developing, Search Engine Optimization (SEO) for Ecommerce Websites becomes more important. Developers when building websites, they also consider to forward to standard SEO websites so that they are more friendly with users. SEO may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. Today, Opal WordPress will give you some powerful tips “SEO Basics for Ecommerce Websites in 2016” to start up SEO for Ecommerce sites.
Before you set up an ecommerce website standard SEO, there are eight key targets you need to focus on:
- Keyword Optimization
- Site Structure
- Internal Linking
- Mobile Version of Website
- Customer Reviews
- Rich Snippets
- Social Media Integration
If you do well all above factors, surely your ecommerce website will be perfect in customer’s eyes.
A. Keyword Optimization
Research is the most important piece of SEO. Targeting the wrong keywords can ruin your campaign by generating low quality traffic and few conversions, and no business wants that! There are three primary areas you need to focus on when conducting keyword research: Finding keywords for homepage and product page. You can use Google Keyword Tool to check keyword, from that your keyword will be more optimized and your blog will be more standard SEO. Remember Be careful to not choose keywords that are too broad or too competitive. If the match is too broad, you likely will end up with a high bounce rate and low conversion rate because of people clicking through to your site and not finding what they are looking for. Additionally, if you go after keywords with high competition, it will take a long time to achieve high rankings (if ever). Finally, to optimize keyword you need to ensure that page has the keyword in strategic locations, including:
- The page title
- Paragraph copy
- Product descriptions
- Image file names
- Image alt tags
- Meta title and description
B. Site Structure
Indeed, when building website you need to pay attention to the factor “Site Structure” and make sure that it must be clean and clear, scientific and attractive. As you know, great architecture can dramatically affect your website’s usability, rankings, and conversions. In addition, proper planning will make expanding your product lines in the future a breeze. This is especially true with e-commerce websites because of the sheer size of the website. If displaying your website is too complex and messy, users will be difficult to follow from homepage to product page. As a result, they will be annoyed and quickly log out your website.
C. Internal Linking
Google prefers websites with value-adding internal linking. The fewer clicks a user has to make in order to get to any given page on your site, the better. Improve this by linking each page to several other similar, relevant pages in your domain. For example, if you write a topic about “Tools to support Affiliate Marketing 2016“, you can link it to the related article “Online Marketing Trends 2016” or “What Are Your Fundamental Marketing Strategies in 2016” so that it will create many backlinks about your site. Additionally, don’t add a lot of links with the same exact anchor text. Google looks for anchor text variety from both inbound and internal links.
Usability is super-important for SEO and for making your site visitors happy. If your e-commerce site has great usability, your customers will start visiting your site repeatedly, which is the goal, right! Great user experience means a website is easy to use, fun, and helpful. Great user experience also means your users will spend more time on your site. Part of your usability testing should include making sure there are as few steps as possible in the checkout process, ensuring the checkout process works seamlessly, giving your visitor quick ways to contact you, making it simple for visitors to navigate to other important information, and guaranteeing your site loads quickly. Therefore, you try your best to make your website more usability with customers, surely you will receive good results.
E. Mobile Version Website
This is essential for any site, Why? Simply users not only purchase good by browsing web, but they also perform this transition via mobile. Therefore to be convenient for users wherever you should have a mobile-friendly version of your site. Give your users a smooth mobile experience, either through a responsive design, a specific mobile design, or an interactive app that allows for a better mobile experience. This will become increasingly important in the coming years.
F. Customer Review
Encourage your users to post reviews on each individual product page. Amazon executes this perfectly, so look at any product page on Amazon.com for a great example of how to implement user reviews. Google loves seeing unique, value-adding content, and with an e-commerce site, you have a key opportunity to generate free content from your user base. Plus, you’ll boost sales by giving people more insight into the quality of the products you sell. Remember that taking customer reviews is not easy, they don’t have enough patience to perform many steps for a review. Therefore you should design review area clearly and conveniently.
G. Rich snippets
These are “rich snippets” and they have a huge impact on a website’s rankings. There are types of rich snippets for authors, business information, events, music albums, people, products, recipes, reviews, and videos. Rich snippets are HTML coded bits that tell search engines what searchers should be able to understand about your website before even clicking through to see it.
When people see results in Google with images, they’re more likely to click and convert into a customer.
To install rich snippets, follow these instructions:
- Get into your HTML of each page that you want rich snippets on.
- Add the microdata for the desired rich snippet. Read this guide from HubSpot to learn how to get the appropriate code. Then, publish the changes.
- Test to make sure it works here: http://www.google.com/webmasters/tools/richsnippets
H. Social Integration
One of the final indispensable and important factor for SEO is Social Integration. An ecommerce website wouldn’t be complete without social media. It is as a mean of transmitting information, emotion to reader. Via some social channels such Facebook, Twitter, Youtube, G+, Linkedin…You can post some blogs, article to promote products, customers can comment, like and share them. From that you can increase traffic and links to your website. Maybe social is a friendly relative of ours. Therefore, you should make effort to develop well this factor.
In conclusion, topic about SEO is debated. Here are some small tips Opal WordPress wants to share you. Hoping you can understand and apply them into your ecommerce website. If you have any wonders, please contact via Ticket Support System and firstname.lastname@example.org, we will answer you right now. Remember to follow our social channels Facebook, Twitter, Linkedin, Youtube, Pinterest to update it!