Search Engine Optimization (SEO) in 2015

In the development of a website, SEO plays an important role and it is one of the essential factors any writers know. However, not all people understand this issue and to do it well, you need to have a steady basis knowledge and practical experiences. Now SEO world is always changing, it requires us to update the new trend for our website. Before, Opal WordPress published some useful blogs about SEO fields. If you have free time, you can read our blog.  Today we will introduce you a general article of Search Engine Optimization (SEO) in 2015. Hoping you can understand and spend time discovering it. It is time for us to take a look in the notes of SEO in 2015.

Before going to the main part of the blog, it is necessary to understand the basic concept “What is SEO”and “How does it work?”

What’s SEO?

SEO is short for search engine optimization or search engineoptimizer. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

How does it work?

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

It’s time of Mobile-friendly

Google mobile friendly

The very first release of mobile friendly is the traffic in mobile is increasing and it will be main traffic channel for your site. If your site is not mobile friendly, you’re losing a lot of visitors. In addition, Google starts consider Mobile friendly as ranking factor of your site in Google search so if your site is not mobile friendly, you will get minus point with your competitor whose sites are responsive.

Google also decided to add the ‘mobile-friendly’ label to their mobile search results, the goal being to avoid user frustration from non-optimized websites.

How to define a mobile-friendly website?

Here is the Google criteria to classify a mobile friendly site:

  • There is no software that is not common on mobile devices, such as Flash
  • All text is readable without zooming
  • Content is automatically sized so users don’t have to scroll horizontally
  • Links are placed far enough apart so they can easily be tapped

To test if your site is mobile friendly or not, the best tool is Google mobile-friendly test. Access the page, add your site url and analyze.

Google recently announced that, starting April 21 2015, mobile friendly design will definitely become a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on search results.

We can help make your site Google mobile friendly and optimize your site, get a quote now →.

Content is king

content is king

Content is always the most important ranking factor of all search engines, especially Google. In 2015, it is much more important. Rich content will help your site rank high in Google. To have good content, you need to understand Onpage optimization, please reference to the article: https://moz.com/learn/seo/on-page-factors , it will be helpful for your content building. Before, Opal WordPress introduced you a detailed blog of Why Content is King in SEO

Security is becoming more important

web security

Another change of Google ranking signal in 2015 is that they are going to use https-encryption as a ranking signal. In other words, if all other factors are equal, secure websites will rank higher than simple http sites.

If you want to change your site URLs to https, don’t forget to add 301-redirects. If not, Google might see the new version as a new page and mess up its ranking. In addition, there are useful .htaccess codes that automatically transform URLs to the https version.

Say bye to Authorship

google authorship

Google is no longer showing authorship information in the search results and Webmaster Tools, it means that, authorship is now no longer in the list of ranking signal in Google Search. However, removing authorship generally does not seem to reduce traffic to your sites.

Make sure your site is not Penalized

When doing SEO for your site, select strategy is important as it can affect to your site ranking, if you select wrong strategies, it’s not only affect your site ranking, in the worst case, Google can penalize your site (could be poor content and/or a suspicious link profile). Fixing these mistakes is tricky and take time.

It’s not worth taking risks for quick gains as SEO is a long-term plan that’s about useful content.

Search tool is available in Google Search result page

You might have noticed that some search results get their own search bar. This allows users to reach specific content on that site. Check the following screenshot and you would see how it works:

google search bar

If you want to have the search tool, you need a working search engine on your website (alternatively you could implement a Google Custom Search). The next step is the implementation of a schema.org/website entity with the potentialAction property of the schema.org/SearchAction markup. When that’s done, you need to wait for Google to identify your site as a candidate for the new search box.

SEO is long term game

As mentioned, to make your site have good rank in Google, it will require months or years with lots of patience and effort with set of SEO factors: quality content, good back-links, easy accessibility for users and search engines.

In conclusion, SEO is very essential and important for any websites, we need to learn and experience it well. In the process of reading it, you meet any difficulties, please leave a below comment or contact us directly via email or skype, we will update it immediately. Your suggestions are really meaningful and precious with us helping us to be more perfect. Hoping your website will be longer with customers. Remember to follow our social channels such as Facebook, Twitter, Linkedin, Youtube, Pinterest to get the newest information!

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About the Author : Lotus

Hello World! We are from Opal WordPress - one of the leading WordPress Theme Providers in the CMS Market. We are making great effort to develop nice products with advanced features and good services.

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